Branding

April 2024

For my branding assignment, I created Lolly Polly as a way to explore the intersection of fashion, empowerment, and design. The project gave me the opportunity to develop a brand from scratch and apply branding principles in a real-world context. I chose to create a women’s sportswear brand because I wanted to design something that would resonate with a diverse audience while addressing the need for activewear that’s both functional and empowering. Through this project, I aimed to practice key branding skills like logo design, visual identity, and packaging while also reflecting my own values of inclusivity and feminism.